OUR SERVICES: DON’T LEAVE YOUR DIGITAL EXPERIENCE TO CHANCE
It is estimated that within the next few years, nearly 85% of customer engagement will happen online. But many organizations either do not understand how to effectively manage their digital engagement, or simply cannot keep up with constantly evolving tools and technology.
The team at 3 Dog Write can provide you with the in-depth knowledge and experience you need, all without breaking your budget. Whether you’re looking for strategic guidance and feedback or need direct hands-on support, we can help.
Our Consulting Services Cover a Full Range of Initiatives
Our roots are in the digital space, both how to effectively engage prospects and customers and how channels work together to create a strong conversion environment. We bring deep knowledge to the table and have worked on hundreds of multi-channel projects. Our service range includes:
Multi-Channel Marketing Strategy
Competitor review, data assessment, marketing tool development and strategic guidance across all platforms to ensure consistency, amplification and optimization
Website Build and UX Support
Website design and build, with a lens toward engagement and conversion with an optimal UX experience
Online Content Optimization
Development of content strategy and promotion, finding your brand’s ‘voice’, communicating effectively with prospects and customers
SEO keyword research, site structure and navigation feedback, site meta-data review, content review
Media buy and management for social channels (Facebook, Twitter, Snapchat, Instagram). Google AdWords set-up, optimization and management.
Social Media Marketing
Social media optimization, strategy and execution across multiple social platforms
Email Marketing Strategy
Developing appropriate drip campaigns and engagement, audience targeting and conversion cycle application
Linking data to strategy and business decisions, interpretation of data to drive strategy optimization
Analytics and Reporting
Data reporting set up and automation, dashboard development, reporting segmentation
Data Benchmarking and Goal Setting
Application of best practices on benchmarking and goal setting, appropriate goal setting aligned with conversion
Review and strategy development to monitor and improve digital reputation, including appropriate handling of negative comments
Emerging Technology Consulting
Review and assessment of emerging technologies to optimize customer digital engagement
Technology Is Key to Optimizing Your Customer Experience and Staff Efficiency
The digital space is nothing without the technology behind it. In working with companies world-wide, we have seen many struggle with their technology infrastructure. Our technology advising services review the lifecycle of both your customer engagement and staff operations to make them as efficient as possible. We believe how you deliver the digital experience is just as important as what the digital experience is.
Current Technology Assessment
Review and assessment of current use of technology for process optimization, non-utilization of key components
Process Review for Technology Deployment
Assessment of new technologies, development of best deployment methodology, user training and advisement
Operations Technology Assessment
Review and reporting on current use of technology for operations, identification of areas of under-utilization
Emerging Technology Guidance
Review and assessment of emerging technologies for both optimizing customer digital experience and overall fit within current technology infrastructure
Best Practices on Technology Usage
Understanding key drivers of technology employment, data capture, and using technology for better efficiency
Business Technology Assessment
Review of technology usage for communication and sharing of best practices and strategies across departments and product lines, training of staff for optimal technology use
Our Training Is Designed for Immediate Impact
Your team’s time is valuable, and training should be appropriate, both for your industry and your team’s skill set. Not only do we provide industry-specific training, our methodology allows customization of training to have an immediate impact on the effectiveness of your sales and marketing team. Whether you need a 15 minute TED-style talk or a 3-day workshop, we are able to work with you and your business goals, engage your participants, and share our knowledge and passion.
We offer customized training and workshops in:
- Sales and marketing lead conversion
- International lead generation and conversion
- Creative engagement and output
- Data collection and processing
- Data strategy development and application
- Goal and data setting for retention and reward
We Share Our Passion Through Public Speaking Engagements
CEO Lisa Apolinski is an international speaker on digital engagement, emerging technology, and content strategy. She regularly speaks at conferences, trade shows, and company events.
You can request Lisa as a speaker.
Exhibitor Live: Content Architecture
Columbia University guest lecturer: Data Application Case Study
Hotel Show Dubai: Leveraging Social Platforms for the Best Guest Experience
Guest speaker at Knowledge University: Developing Content to Cut Through the Internet Noise