While email marketing is seen as an established channel, and for some, a dying channel, there still is plenty of power in this digital asset to affect growth of an organization. The trick is to reimagine the channel and how a message is conveyed.

In this Advisor IQ podcast, thought leader Lisa Apolinski discusses the potential reach for this channel (think billions of users), tips for optimizing to have effective engagement, and what the ideal email set up currently is for a given user.

Watch now to learn more about using email marketing to grow your revenue.