A recent client conversation was thought provoking. The discussion was about digital in terms of the law of inertia. If you have not thought about the digital space using physics,...
A recent client conversation was thought provoking. The discussion was about digital in terms of the law of inertia. If you have not thought about the digital space using physics,...
In many ways, I embody the pace of digital, where I feel like I am going a hundred miles an hour. Yesterday, the universe slowed me down. I tripped playing...
With the year and decade coming to a rapid close, I am excited to see how digital strategy will be changing over the next decade. That being said, I do...
The number of marketing automation companies trying to give a demo seems to be increasing at an exponential rate. If you decide to test one, you want to be asking...
It is May the Fourth (be with you), and with this focus on the force, there are new digital forces happening that should be added into your knowledge arsenal. While...
I received about a dozen LinkedIn InMails this past week. They were cold emails disguised as requests to connect. What creamed my corn was how impersonal the InMails were, yet...
The year is over, and while staff may have changed and your consultant's work completed, you may not have checked who still has access to your digital assets. Make January...
Lisa Apolinski, CEO of 3 Dog Write, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on...
While email marketing is seen as an established channel, and for some, a dying channel, there still is plenty of power in this digital asset to affect growth of an...
Lisa Apolinski has been quoted and featured in many publications throughout her career. As one of the top digital growth strategies in the world for her digital engagement strategy and...